{"id":18250,"date":"2024-03-22T09:57:29","date_gmt":"2024-03-22T01:57:29","guid":{"rendered":"https:\/\/survey.sinica.edu.tw\/?p=18250"},"modified":"2024-03-26T14:37:00","modified_gmt":"2024-03-26T06:37:00","slug":"%e7%b8%bd%e7%b5%b1%e9%81%b8%e8%88%89%e6%b0%91%e8%aa%bf%e6%ba%96%e4%b8%8d%e6%ba%96%ef%bc%9f%ef%bc%81%e6%8e%80%e7%89%8c%e5%9b%89%ef%bd%9e","status":"publish","type":"post","link":"https:\/\/survey.sinica.edu.tw\/?p=18250&lang=zh","title":{"rendered":"\u7e3d\u7d71\u9078\u8209\u6c11\u8abf\u6e96\u4e0d\u6e96\uff1f\uff01\u6380\u724c\u56c9\uff5e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18250\" class=\"elementor elementor-18250\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d822af8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d822af8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d409250\" data-id=\"d409250\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a16391 elementor-widget elementor-widget-text-editor\" data-id=\"5a16391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u81ea2017\u5e74\u8d77\uff0c\u4e2d\u592e\u7814\u7a76\u9662\u8abf\u67e5\u7814\u7a76\u5c08\u984c\u4e2d\u5fc3\uff08\u4ee5\u4e0b\u7c21\u7a31\u672c\u4e2d\u5fc3\uff09\u5373\u958b\u59cb\u5efa\u7acb\u8d77 <strong>\u56fa\u5b9a\u6a23\u672c<\/strong> <a href=\"https:\/\/survey.sinica.edu.tw\/?p=17379&amp;lang=zh\" target=\"_blank\" rel=\"noopener\"><strong>\u7db2\u8def\u8abf\u67e5\u6703\u54e1\u8cc7\u6599\u5eab<\/strong><\/a><strong>\uff08online panel\uff09<\/strong>\u3002\u9019\u4e9b\u6703\u54e1\u4f86\u81ea\u65bc\u672c\u4e2d\u5fc3\u6b77\u5e74\u6240\u57f7\u884c\u7684\u3001<strong>\u5177\u5168\u570b\u4ee3\u8868\u6027<\/strong>\u7684<strong>\u6a5f\u7387\u62bd\u6a23\u8abf\u67e5<\/strong>\uff0c\u5305\u62ec\u9762\u8a2a\u8abf\u67e5\u3001\u96fb\u8a71\u8abf\u67e5\u53ca\u624b\u6a5f\u7c21\u8a0a\u7dda\u4e0a\u8abf\u67e5\u7b49\u5404\u7a2e\u6a21\u5f0f\uff0c\u5fb5\u8a62\u5b8c\u6210\u8abf\u67e5\u7684\u53d7\u8a2a\u8005\uff0c\u662f\u5426\u9858\u610f\u6210\u70ba\u6703\u54e1\u3001\u53c3\u8207\u5f8c\u7e8c\u7684\u7dda\u4e0a\u554f\u5377\u8abf\u67e5\u3002\u56e0\u6b64\uff0c\u6211\u5011\u7684\u6703\u54e1\u6a23\u672c\u5168\u7136<strong>\u5177\u6709\u6a5f\u7387\u6a23\u672c\uff08<\/strong><strong>probability-based<\/strong><strong>\uff09\u512a\u9ede\u7279\u8cea<\/strong>\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u9019\u4e9b\u6703\u54e1\u4f86\u6e90\u7684\u7814\u7a76\u8a08\u756b\u9818\u57df\u76f8\u7576\u591a\u5143\uff0c\u5305\u62ec\u793e\u6703\u3001\u653f\u6cbb\u3001\u50b3\u64ad\u3001\u6cd5\u5f8b\u3001\u516c\u885b\u3001\u74b0\u5883\u79d1\u5b78\u7b49\uff1b\u800c\u6703\u54e1\u7684\u9ecf\u8457\u529b\u4e5f\u76f8\u7576\u9ad8\uff0c\u55ae\u4e00\u8abf\u67e5\u7684\u554f\u5377\u5b8c\u6210\u7387\u843d\u572840\uff05\uff5e55\uff05\u4e4b\u9593\u3002\u8fc4\u4eca\uff0c<strong>\u6703\u54e1\u4eba\u6578\u5171\u8a08\u70ba4.6\u842c\u4eba<\/strong>\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7828a elementor-widget elementor-widget-spacer\" data-id=\"9f7828a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-384b9aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"384b9aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f0fa48\" data-id=\"5f0fa48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfe782d elementor-widget elementor-widget-image\" data-id=\"cfe782d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"380\" height=\"400\" src=\"https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_1-380x400.jpg\" class=\"attachment-medium size-medium wp-image-18251\" alt=\"\" srcset=\"https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_1-380x400.jpg 380w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_1-666x700.jpg 666w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_1-285x300.jpg 285w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_1-768x808.jpg 768w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_1.jpg 797w\" sizes=\"(max-width: 380px) 100vw, 380px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-735f351\" data-id=\"735f351\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b24cf70 elementor-widget elementor-widget-text-editor\" data-id=\"b24cf70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u5728\u4eca\u5e741\u6708\u9032\u884c\u7e3d\u7d71\u9078\u8209\u6295\u7968\u524d\uff0c\u672c\u4e2d\u5fc3\u6709\u5e78\u56e0\u61c9<a href=\"https:\/\/srod.survey.sinica.edu.tw\/?page_id=257\" target=\"_blank\" rel=\"noopener\">\u59d4\u8a17\u6848<\/a>\u800c\u5728\u9078\u524d\u4ee5\u6703\u54e1\u6a23\u672c\u57f7\u884c\u4e86\u4e8c\u6b21\u7e3d\u7d71\u9078\u8209\u7dda\u4e0a\u8abf\u67e5\uff08\u4ee5\u4e0b\u7c21\u7a31A\u3001B\u8a08\u756b\uff09\u3002\u5728\u5fb5\u8a62\u59d4\u8a17\u55ae\u4f4d\u7684\u540c\u610f\u5f8c\uff0c\u5728\u6b64\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6211\u5011\u9019\u4e8c\u6b21\u7684\u7e3d\u7d71\u6c11\u8abf\u7d50\u679c\uff01\u7576\u7136\uff0c\u5206\u4eab\u524d\u8981\u5148\u540a\u4e00\u4e0b\u66f8\u888b\uff0c\u6aa2\u95b1\u76f8\u95dc\u7684\u5b78\u8853\u8ad6\u9ede\u3002\u5176\u4e2d\uff0c\u7f8e\u570b\u6c11\u610f\u7814\u7a76\u5b78\u6703\uff08The American Association for Public Opinion Research, AAPOR\uff09\u57282016\u5e74\u6210\u7acb\u4efb\u52d9\u5c0f\u7d44\uff0c\u5c08\u8cac\u63a2\u7a76\u6a5f\u7387\u8207\u975e\u6a5f\u7387\u56fa\u5b9a\u6a23\u672c\u7dda\u4e0a\u8abf\u67e5\u4e4b\u65b9\u6cd5\u8ad6\uff0c\u5176\u57282022\u5e74\u767c\u8868\u7684\u6587\u7ae0\u4e2d\u6307\u51fa\uff0c\u7531\u65bc\u76ee\u6a19\u6bcd\u9ad4\u7684\u57fa\u672c\u4eba\u53e3\u7279\u5fb5\uff08\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u6559\u80b2\u7a0b\u5ea6\u7b49\uff09\u662f\u5bb9\u6613\u53d6\u5f97\u7684\u8cc7\u8a0a\uff0c\u6545\u5e38\u88ab\u62ff\u4f86\u505a\u70ba\u4fee\u6b63\u504f\u8aa4\uff08bias\uff09\u7684\u8f14\u52a9\u8b8a\u9805\uff1b\u7136\u800c\uff0c\u9019\u4e9b\u8b8a\u9805\u4e26\u4e0d\u4fdd\u8b49\u8207\u7814\u7a76\u8b8a\u9805\u5177\u6709\u9ad8\u5ea6\u76f8\u95dc\uff0c\u751a\u6216\u9019\u4e9b\u8b8a\u9805\u662f\u5426\u5df2\u5305\u542b\u4e86\u6240\u6709\u61c9\u7d0d\u5165\u7684\u8f14\u52a9\u8b8a\u9805\u3002\u6b64\u5916\uff0c\u5927\u91cf\u7684\u7814\u7a76\u4e5f\u767c\u73fe\uff0c\u4e0d\u8ad6\u662f\u6a5f\u7387\u6a23\u672c\u6216\u975e\u6a5f\u7387\u6a23\u672c\uff0c\u50c5\u63a1\u7528\u4eba\u53e3\u7279\u5fb5\u8b8a\u9805\u4f86\u8abf\u6574\uff0c\u4e26\u4e0d\u8db3\u4ee5\u4fee\u6b63\u504f\u8aa4\uff0c\u800c\u61c9\u63a1\u7528<u>\u8207\u7814\u7a76\u8b8a\u9805\u300c\u9ad8\u5ea6\u76f8\u95dc\u300d\u7684\u8f14\u52a9\u8b8a\u9805<\/u>\u4f86\u4fee\u6b63\u504f\u8aa4\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bcee4 elementor-widget elementor-widget-spacer\" data-id=\"e7bcee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2a07c elementor-widget elementor-widget-text-editor\" data-id=\"bb2a07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u57fa\u65bc\u524d\u8ff0\u8ad6\u9ede\uff0c\u6211\u5011\u5728\u5b8c\u6210\u7e3d\u7d71\u9078\u8209\u9078\u524d\u8abf\u67e5\u5f8c\uff0c\u5c07A\u3001B\u5169\u500b\u9078\u524d\u8abf\u67e5\u904b\u7528\u81fa\u7063\u6bcd\u9ad4\u4eba\u53e3\u7279\u5fb5\u8b8a\u9805\u4e4b<strong>\u6027\u5225\u8207\u5e74\u9f61\u5c64<\/strong>\uff08\u5e74\u8f15\u6703\u54e1\u7565\u591a\u4e00\u9ede\uff09\u53caA\u8a08\u756b\u9078\u524d\u8abf\u67e5\u8a62\u554f\u984c_<strong>2020<\/strong><strong>\u5e74\u7e3d\u7d71\u6295\u7968\u6289\u64c7<\/strong>\uff08\u8207\u672c\u6b21\u7814\u7a76\u8b8a\u9805\u9ad8\u5ea6\u76f8\u95dc\uff09\u505a\u70ba\u52a0\u6b0a\u6821\u6b63\u7684\u8f14\u52a9\u8b8a\u9805\u3002\u8655\u7406\u7a0b\u5e8f\u8aaa\u660e\u5982\u4e0b\uff1a<\/p><p style=\"padding-left: 40px;\">1. \u5148\u4ee5\u81fa\u7063\u57fa\u672c\u4eba\u53e3\u8b8a\u9805\u4e4b\u6027\u5225\u53ca\u5e74\u9f61\u5c64\u505a\u4e8b\u5f8c\u5206\u5c64\u52a0\u6b0a\u8abf\u6574\uff08poststratification adjustment\uff09\uff1b<\/p><p style=\"padding-left: 40px;\">2. \u518d\u5229\u7528A\u8a08\u756b\u8a62\u554f\u984c_2020\u5e74\u7e3d\u7d71\u9078\u8209\u6295\u7968\u6289\u64c7\u4e4b\u5404\u7d44\u5019\u9078\u4eba\u652f\u6301\u7387\u8207\u7576\u5e74\u7e3d\u7d71\u9078\u8209\u5be6\u969b\u5f97\u7968\u7387\u4e4b\u5dee\u8ddd\u6bd4\uff0c\u505a\u70ba<strong>\u6295\u7968\u8abf\u6574\u6b0a\u503c<\/strong>\uff0c\u9032\u884c\u52a0\u6b0a\u6821\u6b63\u3002\u6295\u7968\u8abf\u6574\u6b0a\u503c\u7684\u8a08\u7b97\u65b9\u5f0f\uff0c\u5982\u4e0b\u6240\u793a\u3002<\/p><p>\u00a0<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-18253 lazyload\" data-src=\"https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_2.png\" alt=\"\" width=\"700\" height=\"187\" title=\"\" data-srcset=\"https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_2.png 907w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_2-500x133.png 500w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_2-800x213.png 800w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_2-300x80.png 300w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_2-768x205.png 768w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/187;\" \/><\/p><p>\u00a0<\/p><p>AB\u5169\u8a08\u756b\u7684\u539f\u59cb\u8abf\u67e5\u7d50\u679c\u53ca\u52a0\u6b0a\u6821\u6b63\u5f8c\u7d50\u679c\uff0c\u5982\u4e0b\u8868\u6240\u793a\uff1b\u800c\u52a0\u6b0a\u8655\u7406\u5f8c\uff0c\u5404\u9ee8\u5019\u9078\u4eba\u7684\u652f\u6301\u5ea6\u4ee5<strong>\u7d05\u5b57<\/strong>\u8868\u793a\u3002\u82e5\u5c0d\u7167\u53f3\u908a\u7684\u5be6\u969b\u5f97\u7968\u7387\uff0c\u672c\u4e2d\u5fc3\u52a0\u6b0a\u5f8c\u7684\u4f30\u8a08\u503c\u6e96\u78ba\u5ea6\u9ad8\uff0c\u7d50\u679c\u76f8\u7576\u6f02\u4eae\u5462\uff01<\/p><p>\u00a0<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-18254 lazyload\" data-src=\"https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_3.png\" alt=\"\" width=\"1159\" height=\"267\" title=\"\" data-srcset=\"https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_3.png 1159w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_3-500x115.png 500w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_3-800x184.png 800w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_3-300x69.png 300w, https:\/\/survey.sinica.edu.tw\/wp-content\/uploads\/2024\/03\/20240326_3-768x177.png 768w\" data-sizes=\"(max-width: 1159px) 100vw, 1159px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1159px; --smush-placeholder-aspect-ratio: 1159\/267;\" \/><\/p><p><strong>\u53c3\u8003\u6587\u737b<\/strong><\/p><p>The American Association for Public Opinion Research. 2022. <em>Data Quality Metrics for Online Samples: Considerations for Study Design &amp; Analysis<\/em>. AAPOR.<\/p><p>\u64b0\u6587\uff1a<a href=\"https:\/\/survey.sinica.edu.tw\/?page_id=1826&amp;lang=zh\" target=\"_blank\" rel=\"noopener\">\u4faf\u4f69\u541b<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u81ea2017\u5e74\u8d77\uff0c\u4e2d\u592e\u7814\u7a76\u9662\u8abf\u67e5\u7814\u7a76\u5c08\u984c\u4e2d\u5fc3\uff08\u4ee5\u4e0b\u7c21\u7a31\u672c\u4e2d\u5fc3\uff09\u5373\u958b\u59cb\u5efa\u7acb\u8d77 \u56fa\u5b9a\u6a23\u672c \u7db2\u8def\u8abf\u67e5\u6703\u54e1\u8cc7\u6599\u5eab\uff08onl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[327],"tags":[],"class_list":["post-18250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-something"],"_links":{"self":[{"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/18250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18250"}],"version-history":[{"count":37,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/18250\/revisions"}],"predecessor-version":[{"id":18291,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/18250\/revisions\/18291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=\/wp\/v2\/media\/18251"}],"wp:attachment":[{"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/survey.sinica.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}